When it’s done right, digital signage transforms spaces, captures attention like magic, and delivers messaging in the sleekest, most efficient way possible. So, if you’re ready to make your displays unmissable, here are the best practices I swear by for creating eye-catching digital signage content that people will actually stop and engage with.
1. Keep It Simple and Concise
Let’s be real—no one is going to stand in front of a screen reading a novel. Concise messaging is key. Hit your point in as few words as possible. Big, bold statements. Clean copy. Minimal clutter. That’s how you win.
2. Make Content Visually Appealing
Your content should pop—literally! Use visual contrast to highlight important elements. Bright text over dark backgrounds (or vice versa) draws attention. Also, always use quality images. Blurry pics are a total no-go.
3. Typography and Font Size
Don’t overlook your typography! Choose clean, legible fonts and make sure your font size is big enough to be read from a distance. The right typeface sets the tone and keeps your audience engaged at a glance.
4. Incorporate Motion and Dynamic Content
Here’s where it gets exciting. Motion brings life to your signage. Even subtle animations or transitions catch the eye. Display dynamic content like live social media feeds, weather, or news to keep things fresh and engaging.
5. Color and Visual Hierarchy
Use color purposefully. Colors of the brand? Indeed. CTAs using colors that contrast sharply? Of course. Additionally, always establish a visual hierarchy such that your most crucial message is the one that stands out the most.
6. Interactive Content Is King
Give people a reason to engage! Interactivity makes content more memorable. Whether it’s a touchscreen directory or a QR code linking to a promo, interactive elements turn passive viewers into active participants.
7. Understand Your Audience Inside Out
You need to tailor your content creation strategy based on who’s watching. What do they care about? What do they need in that moment? When you know your audience, you create more meaningful, effective content.
8. Location and Screen Sizing
Choosing the right location and placement is everything. A killer message won’t work if it’s stuck in a corner. Also, always consider screen sizing—your content should fit and flow beautifully on whatever display you’re using.
9. Consistency and Branding
Your signage should scream you. Ensure brand consistency with fonts, logos, tone, and visuals. It reinforces trust and helps viewers instantly recognize your content.
10. Keep Updating and Refining
Static = stale. Make it a habit to keep updating the content. Track what works, then analyze and refine. What got attention? What didn’t? Then adjust, update, repeat.
11. Include a Call to Action
Lastly, always—always—include a clear call to action. Whether it’s “Shop Now,” “Learn More,” or “Scan for a Free Gift,” your signage should invite the viewer to do something.
Now What
And yes, I did just geek out over digital signage, and no, I’m not even a little bit sorry. If you want to step up your game and need help with your digital signage solutions or digital signage services, ITS Hawaii is your go-to. They’re an integrated technology solutions provider that knows how to make your message stand out, stay fresh, and actually work.
Trust me—your signage will never be the same again.